Fun_People Archive
29 Mar
Fun with words - Spin control at its finest

Date: Tue, 29 Mar 94 18:32:12 PST
To: Fun_People
Subject: Fun with words - Spin control at its finest

Forwarded-by: bostic@vangogh.CS.Berkeley.EDU (Keith Bostic)
From: ramon@MITL.Research.Panasonic.COM (Ramon Caceres)

A story in today's Wall Street Journal begins with

    Micrografx Inc., saying new versions of some of its software
    became too powerful too fast, warned that it will post a loss
    for the current quarter.

At first it sounded like the plot of a really bad science fiction movie,
but it turned out to be a brilliant example of marketing mumbo-jumbo.
The article later explained that "The upgraded versions are very
advanced, but require too much computing power for many existing
personal computers" and that one program "just won't run on most of our
customers' machines."

© 1994 Peter Langston